MIAMI— An original off-road vehicle with modern innovations will be bursting on to the scene at Homestead-Miami Speedway and Ford Championship Weekend in 2019. The South Florida track announced a multi-year partnership today with Mahindra Automotive North America (MANA).
The partnership with Homestead-Miami Speedway will include branding and experiential engagement for the all-new ROXOR brand of off-road vehicle, as well as customized digital campaigns throughout the year. Fans attending Homestead-Miami Speedway events will also get to see the ROXOR Off-Road vehicles in action alongside world renowned Mahindra tractors as Homestead-Miami Speedway will proudly operate Mahindra products throughout its 650-acre facility, including during Ford Championship Weekend.
MANA’s new ROXOR is an off-road workhorse built on a no-nonsense, heavy duty steel frame with a Mahindra 2.5L turbo diesel engine and 3,490 pounds of towing capacity. Homestead-Miami Speedway will use the ROXOR’s unlimited potential for customization to unveil its own ROXOR to represent the unique flavor of the Speedway and Miami through a community involved promotion.
“For years, Mahindra Automotive North America has engineered world-class vehicles, and now these vehicles will allow us to maintain our picturesque facility year-round,” said Homestead-Miami Speedway President Matthew Becherer. “We’re also looking forward to unique and exciting ways to incorporate the ROXOR into Ford Championship Weekend, providing our fans with even more forms of entertainment.”
“We’re excited to be partnering with HMS and leveraging the platform to showcase our new ROXOR products,” stated Rich Ansell, Vice-President of Marketing. “Our Mahindra products cater to the outdoors and HMS fits perfectly in our marketing strategy for ROXOR. I believe race fans from around the world will see first-hand the workhorse that is ROXOR.”
About Homestead-Miami Speedway
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. In 2018, NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway during Ford Championship Weekend for the 17th consecutive year (2002-18). Champions crowned at Homestead-Miami Speedway in 2018 were Joey Logano (Monster Energy NASCAR Cup Series), Tyler Reddick (NASCAR XFINITY Series) and Brett Moffitt (NASCAR Gander Outdoors Truck Series). 2019 Ford Championship Weekend will be held November 15-17.
About Mahindra Automotive North America
In 2013, the Mahindra North American Technical Center (MNATC) was founded to aid in the conception and engineering of world-class Mahindra vehicles. Built around an expert team of deeply-experienced engineers, MNATC quickly established a track record for designing and delivering original, high-quality vehicle platforms across continents and market sectors. This early success, and the talented team driving it, inspired Mahindra to further grow our automotive operations in the United States. In 2017, we significantly expanded our capabilities and renamed ourselves Mahindra Automotive North America (MANA).
Spanning 400,000 sq ft across Metro Detroit, Mahindra Automotive North America is now the first automotive OEM to set up manufacturing in Southeast Michigan in more than twenty-five years. An elite design and engineering facility newly outfitted for large-scale automotive manufacturing and assembly, MANA employs over 300 automotive professionals, all with the common goal of putting Mahindra vehicles to work on (and off) North American roads.