MIAMI— A whole new kind of speed is coming to Homestead-Miami Speedway and Ford Championship Weekend. The championship track and the new Metro by T-Mobile announced a partnership today naming Metro by T-Mobile presenting sponsor of Fast Lane Friday and engagement platforms during Ford Championship Weekend, the culmination of NASCAR’s 2018 playoffs, in which champions will be crowned in each of its three national series.
The partnership announcement comes right on the heels of Metro by T-Mobile’s rebranding from being formerly known as Metro PCS. The new Metro by T-Mobile, which launched on October 8th, features all-unlimited plans featuring Amazon Prime and Google One included. Metro is the FIRST and ONLY wireless brand to include Google’s new cloud storage solution as part of its plan.
In addition to unveiling Metro by T-Mobile as the presenting sponsor of Fast Lane Friday, the track also unveiled a new lane dubbed the “LTE Unlimited Lane” for Fast Lane Friday. As part of the promotion, participants have the chance to attend unique events at participating Metro by T-Mobile locations for their chance to win a Fast Pass on the LTE Unlimited Lane to speed past the long lines and get unlimited racing throughout each Fast Lane Friday event.
Metro by T-Mobile will also use NASCAR’s powerful platform during Ford Championship Weekend Nov. 16-18 to engage race fans including promotions that will give VIP Experience opportunities to customers and race fans.
“We are extremely excited to welcome Metro by T-Mobile as a partner to Homestead-Miami Speedway and Ford Championship Weekend” stated track president, Matt Becherer. “Their growth from just 15 cities to now 10,000 retail locations nationwide is an incredible story and we are looking forward to helping Metro by T-Mobile continue in that growth.”
About Homestead-Miami Speedway
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. In 2017, NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway during Ford Championship Weekend for the 16th consecutive year (2002-17). Champions crowned at Homestead-Miami Speedway in 2017 were Martin Truex Jr. (Monster Energy NASCAR Cup Series), William Byron (NASCAR XFINITY Series) and Christopher Bell (NASCAR Camping World Truck Series). 2018 Ford Championship Weekend will be held November 16-18.
About Fast Lane Friday
Fast Lane Friday Presented by Metro by T-Mobile is an initiative started by Homestead-Miami Speedway in an effort to help take drag racing off the streets and into a safe, controlled environment. Participants, all of who must be 18-years of age, have a valid driver’s license and proof of registration and insurance, can race their street-legal car down a 1/8 mile strip along the Speedway’s pit lane. Cars can race an unlimited number of times from 6 p.m. – midnight. The event, which typically takes place on the first Friday of each month (except November), is also open to spectators. For a complete schedule of Fast Lane Friday events at Homestead-Miami Speedway, go to www.homesteadmiamispeedway.com.
About Metro by T-Mobile
It’s time to rethink wireless. Introducing Metro by T-Mobile (NASDAQ: TMUS) – a new brand and new mission to give value-conscious consumers a trade-off free wireless experience. Metro by T-Mobile launches this month with new all-unlimited plans, including a tier that features Amazon Prime, making it the only U.S. prepaid wireless brand to include all the shopping and entertainment benefits of Prime…and, the first and only wireless brand to include Google One, a subscription with expanded cloud storage and mobile backup. And because Metro by T-Mobile is T-Mobile, you get the latest and greatest Android and iOS smartphones on the same advanced network that covers 99%1 of the population. Whether you pay at the beginning or end of your billing cycle doesn’t matter. It’s the value of the service and the network that matter most.