NASCAR announced earlier this month that beginning in 2017, kids ages 12 and younger will be admitted free to all NASCAR XFINITY Series and NASCAR Camping World Truck Series races.
The announcement was made during an all-kids press conference hosted at the NASCAR Hall of Fame in Charlotte, N.C. The press conference also kicked off Kids Drive NASCAR, a week-long, youth initiative leading up to this weekend’s national series races at Michigan International Speedway and Road America.
“There really is no other experience like attending a NASCAR race in person, and that’s especially true for kids,” said Jill Gregory, NASCAR senior vice president and chief marketing officer. “So many children have become lifelong NASCAR fans because their parents brought them to their first race, and this new ticket offering makes it even more affordable for families to create memories that will last a lifetime."
Many race tracks already have in place a bevy of offerings geared towards youth, including youth autograph sessions, youth garage tours, kids’ clubs and designated kids’ zones. Numerous tracks also have employed various ticket platforms focused on youth, but this new program marks the first time where tracks will institute a consistent offer wherever NASCAR XFINITY Series and NASCAR Camping World Truck Series races take place.
Homestead-Miami Speedway has offered special youth pricing for many years, making it easier for the whole family to experience and enjoy Ford Championship Weekend races and the festivities that surround them. In 2016 this will be no different, as kids 12 years and younger are admitted for free in general admission grandstand section to both Friday’s Ford EcoBoost 200 Camping World Truck Series championship race and Saturday’s Ford EcoBoost 300 XFINITY Series championship race. On Saturday, kids tickets are available at half-price in reserved grandstand sections. For the Ford EcoBoost 400 on Sunday, where the Championship 4 in the Sprint Cup Series battle for the series title, kids tickets will also be available at half-price in reserved grandstand sections.
In addition, Homestead-Miami Speedway also offers kids an opportunity to take part in a Q&A session with six-time NASCAR Sprint Cup Series champion Jimmie Johnson prior to the Ford EcoBoost 400 on November 20. The special package includes two tickets (one adult and one kid) to the NASCAR Sprint Cup Series championship race, two pre-race pit passes and a chance to participate in hands-on activities with NASA trained educators in a unique learning session.
Beginning in 2017, the number of complimentary tickets available for children 12 and younger will vary from venue to venue for every adult ticket purchased. Specific track policies and procedures, including sections in which the tickets are offered, will still apply and may differ for each track as well in an effort to welcome and accommodate as many families as possible.
This program is another example of NASCAR-sanctioned tracks improving the at-track experience with the ultimate goal of delivering additional value and an unparalleled live-event experience for fans.
The 2016 NASCAR season will culminate at Homestead-Miami Speedway with Ford Championship Weekend, November 18-20, where the Championship 4 in each series will compete for their respective division title amongst a full field of drivers. Tickets to 2016 Ford Championship Weekend are now available and can be purchased by calling (866) 409-RACE (7223) or visiting HomesteadMiamiSpeedway.com.
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