FORD 400 TELECAST FROM HOMESTEAD-MIAMI SPEEDWAY
Ratings numbers include a peak audience of 10.5 million viewers for the thrilling finish which saw Tony Stewart claim his third NASCAR Sprint Cup title by becoming the first driver since 1975 to come from behind to win the title by winning the final race.
The telecast averaged 6,799,000 viewers, breaking the previous record of 6,668,000 viewers for the 2008 Brickyard 400 at Indianapolis.
According to the Nielson Company, the live broadcast earned a 4.6 household coverage rating, which represents a 21 percent increase in viewership and a ratings increase of 18 percent from last year’s event which also aired on ESPN. The 2010 telecast drew a 3.9 coverage rating and averaged 5,606,000 viewers.
“We are pleased with the increase in ratings, but not surprised,” said Homestead-Miami Speedway President Matthew Becherer. “ESPN is a great partner, and together with NASCAR, we aim to put on a great show. Everyone here in South Florida should be proud -- we packed the house and put on a great race that a record number of viewers across the nation watched.”
The Sprint Cup Championship Ford 400 is broadcast live on TV and radio to 175 countries in 24 languages.
Next year’s season finale will again return to Homestead-Miami Speedway on Sunday, November 18, 2012. It will mark the 11th consecutive year that the NASCAR Sprint Cup Series championship race will conclude in Miami.