Fisher unveils a new pink attitude for Miami race


Fisher scored her career-best finish of second at Homestead-Miami Speedway in 2001


INDIANAPOLIS (Aug. 24, 2009) – Sarah Fisher, of Sarah Fisher Racing (SFR), announced today that she will be “going pink” for this season’s closing race in October. SFR, their primary sponsor Dollar General, and associate sponsors Purina® Cat Chow, Quilted Northern®, GladWare®, Clorox® and TracFone®, will be joining with Susan G. Komen for the Cure®, the world’s largest breast cancer organization, in the fight against breast cancer. To kick off National Breast Cancer Awareness Month, Fisher will put aside her Dollar General yellow for the day, changing all of the branding on her racecar to pink for the Firestone Indy 300 IndyCar Series Championship race at Homestead-Miami Speedway (HMS). 

“We really wanted to partner with Komen to raise funds for breast cancer research and community outreach programs,” said Fisher. “We’re so lucky to have a sponsor like Dollar General that supports our philanthropic efforts. Together, we can broaden our support of Komen for the Cure and further the fight against breast cancer.”

Fisher has always received a lot of attention for being a female pioneer in a male-dominated sport. By using her position as representative for females everywhere, Fisher is hoping to attract attention to this disease that affects about 1 in 8 women in the U.S., alone.

“Breast cancer is a growing global problem that, without a cure, will kill more than 10 million women in the next 25 years,” said Fisher, who today is participating in Peyton Manning’s PeyBack Celebrity Bowling tournament in Indianapolis with other local celebrities. “SFR is committed to helping Komen decrease those numbers. I’ve lost a loved one to breast cancer, and I will do everything I can to help others in their battle.”
In addition to being “On Track For A Cause,” SFR will soon announce an exciting opportunity for Fisher’s fans to get involved in her pink project.

SFR will get “On Track For A Cause” on Fri., Oct. 9, 2009, in their No. 67 pink Honda Dallara in preparation for the Firestone Indy 300. Fisher will race her new Dallara chassis, which she took ownership of last week from Dallara Italy, thanks to sponsor Hartman Oil.  Fisher’s best IndyCar Series finish remains second and was achieved at HMS.  The race will be shown live on VERSUS at 4 p.m. EDT under the lights at HMS.

About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.3 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.
About Sarah Fisher

At just 28 years old, Sarah Fisher has already competed in eight Indianapolis 500’s, been voted “Most Popular Driver” four times in two separate Series (IndyCar and NASCAR), been awarded “Indy’s Best & Brightest Leaders Under 40” and enters her second season as a team owner in 2009.  Fisher is the first woman to qualify fastest for a major North American open-wheel event, the fastest woman to ever qualify for the Indy 500 and is the youngest woman to compete at the legendary Indianapolis Motor Speedway.  Fisher has been a guest or profiled on a variety of national platforms such as, LIVE! with Regis & Kelly, The Tonight Show, The Daily Show with Jon Stewart, The Today Show, The Price is Right, Glamour, People and Forbes Magazine, to name a few.  In 2008, she formed her own race team: Sarah Fisher Racing (SFR), and made her first start as a team owner in the IndyCar Series’ Indy 500.  In May 2009, Fisher made her eighth start in the Indy 500, marking the most number of starts for a woman in the 93-year history of the race.

About Sarah Fisher Racing (SFR)
Sarah Fisher Racing (SFR) is an auto racing team that competes in the IndyCar Series, founded by IndyCar Series veteran racer, Sarah Fisher.  Fisher announced plans to become the IndyCar Series first female owner/driver and the youngest team owner on February 27, 2008, at Homestead-Miami Speedway alongside her father-in-law and Team Co-Owner, John O’Gara.  The team will compete in at least six IndyCar Series events in 2009, which includes the Indianapolis 500 with backing from Dollar General Stores.  For more information, please visit Sarah Fisher Racing online at

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